Customized expressions for different audiences, leveraging local culture and new generation creativity to help the brand occupy the high ground in conversations within the new generational cultural context, expanding into various scene layers, achieving simultaneous brand building and sales.

Anchored MOUSSY's trendy and cool mindset, constructing a new fashionable attitude.Using "Dou" videos to shift audience perception from the concept of co-branded marketing to a pursuit of individual fashion items, thus converting traffic through co-branded relay.Linking offline events to enhance the brand's core communication power on Douyin.

Created a differentiated fragrance persona, using British FUN visuals to unify the social media visual language. Coordinated content themes across four major social media platforms to gather and amplify topic volume. This significantly enhanced the brand's social media image and influence, deepened consumer awareness, and built Soap&Glory's presence in the fragrance body care category.