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Elevate Home & Drive Sales: Bed Bath & Beyond’s SmileKOLs Influencer Journey

09 Jan, 2026

	Partner Overview Bed Bath & Beyond is a leading home essentials retailer empowering daily life and holiday celebrations. It offers a wide range of bedding, bathware, kitchen items, home décor and seasonal essentials, catering to style-conscious homeowners, renters and gift-givers seeking practical, trendy and high-value products. Seasonal peaks create prime opportunities for home transformation inspiration and impulse purchases.
	Solution SmileKOLs delivered sustained visibility via dedicated website showcases and seasonal campaign hubs. We activated 20+ niche creators specializing in home styling and organization, who shared immersive product demos and room transformations across multi-platform social media. Their relatable lifestyle content highlighted product functionality and aesthetics, driving trusted exposure to engaged home-focused audiences.
	Results The campaign scaled efficiently, generating over 150K+ USD in attributed sales during the BFCM period. High-quality lifestyle content like at-home styling tutorials strengthened product discovery, boosted interest in essentials, and supported online/offline conversions. The partnership validated the impact of relatable creator advocacy, ongoing visibility and data-backed insights for Bed Bath & Beyond’s growth.