SmileKOLs

FASHION

TREND HUNTING THAT CONVERTS: Influencer Fueled Conversion Growth with SmileKOLs

09 Jan, 2026

	Partner Overview TK Maxx is a value-driven off-price retailer built on discovery, variety, and affordability across fashion, beauty, and home categories. Its constantly refreshed product selection attracts trend-aware shoppers who enjoy finding quality pieces at smart prices. Seasonal retail peaks create strong opportunities for impulse discovery and gifting inspiration.
	Solution SmileKOLs delivered consistent visibility through regular website features and seasonal campaign pages during holidays, receiving strong engagement and positive feedback. We activated over 30 aligned creators who shared immersive store-exploration and product highlights via several social media platforms, driving trusted exposure to highly engaged audiences.
	Results The campaign scaled efficiently, delivering over 50K Pounds conversions in attributed sales. High-quailty and special form of content like authentic in-store storytelling strengthened product discovery, boosted store interest, and supported retail conversions throughout seasonal shopping moments. The partnership proved the impact of relatable creator advocacy, ongoing visibility, and data-supported performance insights.